Manufacturers increasingly live or die by what happens in someone else’s price file. You can set list prices and programs, but in most channels you don’t control the final price the customer sees. That creates real risk: overly aggressive discounting erodes your brand and margins, while undisciplined underpricing by some partners can poison the well for everyone. The good news is that manufacturers have more levers than they often realize to influence reseller prices—if they

Revenue Growth Management (RGM) is a critical lever CPG leaders can pull to protect margins and fuel growth in an environment of inflation, retailer consolidation, and rapidly shifting consumer behavior. Yet many RGM teams are stuck in "analysis and decks," struggling to convert insights into consistent, in-market impact. This article outlines what RGM is, the core capabilities world-class CPG RGM teams build, and the people, tool, and process gaps that most often hold them b