Revenue Growth Management (RGM) is a critical lever CPG leaders can pull to protect margins and fuel growth in an environment of inflation, retailer consolidation, and rapidly shifting consumer behavior. Yet many RGM teams are stuck in "analysis and decks," struggling to convert insights into consistent, in-market impact. This article outlines what RGM is, the core capabilities world-class CPG RGM teams build, and the people, tool, and process gaps that most often hold them b