B2B Price Pack Architecture and omni-channel strategy for global CPG

The Challenge

A global CPG manufacturer's multibillion-dollar B2B division faced declining market share, growing distributor power, and increasing private-label competition. Pricing and assortment decisions were often reactive and disconnected from broader growth objectives.

Our Approach

Combined transaction analytics, competitive intelligence, stakeholder interviews, and conjoint research to identify growth opportunities across pricing, pack architecture, product innovation, eCommerce, and channel strategy.

The Impact

• $50–90M in estimated incremental gross profit opportunity over three years

• 30 initiatives across six workstreams to accelerate profitable growth

• Actionable three-year roadmap with clear ownership, milestones, and new pricing capabilities to support execution